MARKETING is NOT Creative – but SCIENTIFIC
Good marketing follows a known SYSTEM to uncover your KEY MARKETING MESSAGE
Your Message is the central, core story that connects you with your most lucrative prospects.
If you don’t already know your KEY MESSAGE…
Your expertise and years of experience –
which makes you really good at what you do –
may be blocking you from speaking to the underlying concerns of your prospects.
Someone to reflect back to you what’s on the minds of your prospects to
BLAST PAST any obstacles that stand in your way to
attracting, landing, and keeping your most valuable clients.
To watch my “Do It With You” Scientific Marketing and Intuitive Research video workshop, plus view the bonus video: “Are You Making These 5 Marketing Mistakes?” –
Enter your email address in the box to the right.
It will truly empower your company to attract and keep lucrative clients year after year.
Debra-Sue Cope, Your Guide to The Scientific Marketing and Intuitive Research System.
Before I took Debra-Sue’s Key Message Workshop, I was trying to meet everybody’s needs in a general way. But what I wanted was to understand who my target market is and how I can best help them. Going through the Workshop help me to isolate what I uniquely have to offer and who I can best serve.
As a result, I have the relevant, compelling, authoritative message to attract my most probable pool of customers. ~ Trent H. Turner, Elite Sr. Customer Support Engineer, Boulder, CO
“…delivering high quality leads and establishing us as the industry leader.”
We hired the research firm Key Market Research to create an educational, persuasive, engaging report to build relationships with media production companies who weren’t our clients yet. Backed up by research, trends, and evidence, it builds credibility with potential new clients and gives them valuable “need to know” information they want. It’s delivering high quality leads and establishing us as the industry leader. Plus, our Key Message is providing great content for our website.
I highly recommend this marketing approach and Debra-Sue. ~Mark Ohlsen, LRS Recording Company, Chicago